What Are the Selling Points of the Volvo New FM Tractor-Trailer in China?

(VOLVO FM IN CHINA)

According to media reports in China, the Volvo New FM tractor-trailer, positioned as a mid-to-high-end product in Volvo Truck's lineup, offers the following key selling points:

‌Brand New Cab Design‌: Adopting the same exterior design platform as the flagship FH series, this model offers 1 cubic meter more cab space than the previous generation. The optimized A-pillar design provides enhanced visibility. It is available in two cab configurations: a flat-top single-berth and a high-top double-berth, catering to diverse user needs.

‌Advanced Lighting System‌: Equipped with V-shaped LED headlights for superior lighting performance, high-end models feature an adaptive low-beam function that automatically adjusts the light to prevent glare for oncoming vehicles.

‌Powertrain System‌: Powered by a D13 engine with a horsepower range of 420 to 500 hp, paired with a Volvo I-Shift automatic transmission. Although it does not support the D16 engine or the D13TC turbo-compound engine, its power performance meets most transportation demands.

‌Safety Configurations‌: The standard Vehicle Dynamic Stability (VDS) system enhances vehicle stability, while the optional Advanced Driver Assistance System (ADAS) offers intelligent safety features. Additionally, a surround-view system is available. Frameless mirrors equipped with aerodynamic deflectors help reduce wind noise.

‌Interior Upgrade‌: Features a 12-inch full LCD instrument cluster and a 9-inch central touchscreen, complemented by multi-function steering wheel controls. The seats offer optional heating and ventilation to enhance driving comfort.

The Volvo New FM tractor-trailer has received high praise from both users and professional media outlets in China.

‌Performance Evaluation‌: Praised as the "Little FH" for its performance comparable to flagship models, it offers strong power and excellent fuel economy.

‌Driving Experience‌: Spacious and comfortable cab, optimized visibility, precise operation, and smooth shifting with the I-Shift automatic transmission.

‌Maintenance Cost‌: Although the initial purchase cost is relatively high, the system's high operational reliability and attendance rates help reduce long-term operating expenses.

(VOLVO FM IN OVERSEAS)

Market Performance and User Evaluation

Volvo Trucks excel in China's imported tractor-trailer market. Reports from China indicate that Volvo holds over 50% of the market share for imported tractor-trailers, meaning that one in every two imported tractor-trailers is a Volvo. In terms of user demographics, Volvo trucks primarily target logistics transportation enterprises, especially in the express delivery sector, with many large logistics companies choosing Volvo to build their operational fleets.

Picture Source：BAIDU

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